Kultura Café is a culture-led café brand in Riyadh built around inclusivity and shared experiences. Our work shaped the brand from identity to creative campaigns, translating the concept of cultural exchange into a curated menu, distinctive visual language, and storytelling-driven brand presence that positions Kultura as more than a café, a cultural destination.
Deliverables:
Branding, creative campaign, and brand partnership
Problem:
Kultura Café needed a clear, distinctive identity that could translate the abstract idea of "culture" into a tangible, memorable café experience while standing out in Riyadh's saturated specialty coffee scene.
Solution:
We developed a culture-led brand system—from logo icon and visual language to campaigns and storytelling—transforming cultural exchange into a curated menu and immersive brand presence, positioning Kultura as a destination for shared experiences rather than just a café.
